Plan & design

UX & Product Design

We design screens that are simple, clear and nice to use.

In short

Software people actually want to use.

We design the screens and steps of your software. We test them with the people who will use them, then hand them to the builders, ready to go.

Sound familiar?

  • People avoid your system and go back to spreadsheets.
  • Simple jobs take far too many clicks.
  • Every screen looks and works a little differently.
  • It works at a desk, but not on a phone out in the field.

If any of these sound like you, this is a good place to start.

What you get

What's included.

  1. Talking to users

    We watch and talk to the people who do the work.

  2. Clear menus

    Menus and pages arranged the way your users think.

  3. Step-by-step journeys

    Each main task drawn out, step by step, before any polish.

  4. Clean screens

    Neat, matching screens for websites and mobile apps.

  5. A design system

    Reusable buttons, colours and parts, so it stays neat as it grows.

  6. Usable by everyone

    Built for people who use keyboards, screen readers or larger text (WCAG 2.2 AA).

How it works

Four steps, start to finish.

  1. Step 01

    Understand

    Watch real users and list what slows them down.

  2. Step 02

    Sketch

    Try a few ideas quickly and pick one together.

  3. Step 03

    Test

    Build clickable screens and test them with real users.

  4. Step 04

    Hand over

    Give the builders finished designs they can work from directly.

SmartDelivery

We do this ourselves

Designing for the doorstep

We watched drivers deliver parcels. Then we redesigned the SmartDelivery driver app for one thumb, bright sunlight and weak signal.

About SmartDelivery

Tools we use

  • Figma
  • Design systems
  • Clickable prototypes
  • Usability testing
  • WCAG 2.2 AA
  • Design tokens

Questions

Common questions.

Ask us something else
Can you work with our brand?

Yes. We build on the brand and designs you already have, and write down anything new we add.

Do you design for people with disabilities?

Always. We follow WCAG 2.2 AA: strong contrast, keyboard access, clear focus and labels for screen readers.

Start a project

Let’s talk about UX & Product Design.

Tell us what you need. Someone who does this work will reply within one working day.